Consider this our corner of the internet for strong opinions.
Social media changes constantly, and we spend a lot of time paying attention to what’s shifting, what people are responding to, and what might actually matter for your brand.
BNL’s blog is where we share our takes on what’s happening online, from social media marketing and digital culture to the bigger changes influencing how brands get discovered and connect with people online and offline.
Every article is written by a human, for humans. No AI-written blogs here, friends! Lyle (our incredible, long-time copywriter) writes each piece with his own perspective, research, and point of view, so what you’re reading is always original and always worth a look.
Browse the blog when you want a little more context, a fresh perspective, or a new way to think about whatever the internet is doing this week. Hopefully, you leave feeling more in the know and confident about where to put your energy. 🦄
How To Market to Generation Z
It’s nearly 2022, which means it’s time to start prepping for your next year of marketing strategies. In this blog post, we’re sharing why it’s time to shift your marketing focus to Generation Z and how exactly to go about doing it.
3 Reasons to Add Influencer Marketing into Your 2021 Social Media Strategy
Influencer marketing has become a way to increase both sales and marketing efforts for companies around the world. Influencer marketing shouldn’t be missed when creating a social media strategy for 2021! In this blog, we’ll share three reasons why.