BNL Media Consulting
The algorithm changed again. AI is everywhere. Everyone says you need to post more — but you're already stretched thin, and hiring a full team isn't in the budget yet. The Academy is where you get expert guidance, real accountability, and a community of business owners who get it. Every Monday. One hour. No fluff.
You don't need more content to consume — you need a structure that actually gets things done. Every month runs the same four-week rhythm, so you always know what to expect and you always leave with something to show for it.
Week One
Megan teaches one focused skill — no fluff, no 47-slide deck. You'll learn something you can actually use this week, whether it's your first session or your fifteenth.
Led by: Megan Shallow
Week Two
Two or three members share what they tried since last week — and get honest, expert feedback. You'll learn as much from watching others as you will from being in the seat yourself.
Led by: BNL Team Members
Week Three
One win. One thing you're stuck on. This is the accountability session that keeps you moving when motivation dips — and reminds you how far you've actually come.
Facilitated by: BNL Team
Week Four
Cameras on, work gets done. Bring your content, your questions, your half-finished Reel — and leave with something actually posted, scheduled, or ready to go.
Hosted by: Guest Experts & BNL Team
When the algorithm shifts (and it will), when AI releases something new (and it does, constantly), when you're not sure if your content is working — you have a full team of active social media professionals in your corner. Not a solo coach. Not a pre-recorded course. Real people who do this every day.
Meet the full BNL team →
Founder & Lead Strategist
Megan has spent over nine years in the trenches of social media — through every algorithm shift, every platform update, every AI wave. She'll cut through the noise and tell you exactly what actually matters for your business right now.
Lead Graphic Designer
Savi helps you look the part without spending hours in Canva. She leads visual content sessions so your feed finally looks as good as your business actually is.
Lead Social Media Strategist
Angie turns your data from a number you dread checking into a roadmap you actually understand. Her sessions help you stop guessing and start making content decisions backed by your own real numbers.
Social Media Strategist
Kimberly helps you show up consistently — even when life gets busy and motivation is nowhere to be found. Her sessions are packed with practical strategies for building real connections with your audience without burning out.
Social media never sits still — and neither does the Academy curriculum. From the latest algorithm changes to AI tools that can genuinely save you hours every week, you'll always be learning what's relevant right now, not what worked two years ago.
You don't need to wait for the "right" time or the beginning of a cycle. Because topics spiral deeper with each rotation, a beginner and a veteran can sit in the same session and both walk away with exactly what they needed. No replaying from the start. No feeling behind. Just show up.
Make sure the first thing people see when they find you actually makes them stay — bio, link-in-bio, profile photo, and how the algorithm decides who sees you.
Stop waking up and asking "what do I post today?" Build a content system that runs on a plan — not inspiration that may or may not show up.
You don't need a film crew. You need the right hook, the right 3 seconds, and a strategy that makes the algorithm work for you — not against you.
Followers are vanity. Community is currency. Learn how to build an audience that actually buys from you, refers you, and shows up consistently.
Your insights are telling you something — you just need to know how to read them. Stop posting into the void and start making decisions backed by your own real data.
LinkedIn is wildly underused by small business owners — and that's your advantage. Learn how to show up as the expert you already are and let it bring clients to you.
You know your business better than anyone. We'll help you find the words that sound like you — and make the people reading them feel like you're speaking directly to them.
Not ready to fully outsource yet? Build the systems now so that when the time comes, handing it off is seamless — and until then, it runs smoother with less of your energy.
AI isn't replacing you — but it is changing everything. Learn which tools actually save you time, how to prompt them in your brand voice, and how to use them to do more without burning out or hiring before you're ready.
You're doing the work of three people. You know you can't keep doing it all yourself — but a full social media team isn't in the budget yet. This is the track that changes that. We'll show you how to use ChatGPT, Claude, and Canva AI to write in your voice, plan your content, repurpose what you already have, and build a system that runs without you being the bottleneck. Members consistently tell us this single track saves them hours every single week.
We know starting something new can feel overwhelming — especially when you're already stretched thin. So we built a simple path that gets you settled in fast, no matter where in the month you join.
A quick 15-minute call with Megan. No pressure — just a real conversation to make sure the Academy is the right fit for where you are right now.
Before Day 1The moment you join, you get a welcome guide, the current month's theme, foundation recordings, and one clear action step so you're never staring at a blank screen wondering what to do first.
Day 1–3Show up, say hi, and get to work. You don't need to have everything figured out. You just need to be in the room — the rest happens naturally.
Week 1–4For less than it costs to outsource your social media, you'll learn how to do it better than most agencies — with a team of experts in your corner every single week. No contracts. No lock-ins. Stay as long as it's working for you.
You're doing it yourself — let's make sure you're doing it right
CAD / month · Cancel anytime
You + someone who helps you implement — twice the momentum
CAD / month · Cancel anytime
My Instagram followers tripled in a matter of days following Megan's simple advice. Now I run into people all over town who recognize me from Instagram!— Erica Rae
I've learned so much in the past 3 months and my business has been flourishing. I'm so grateful for her kindness and encouragement as I continue to grow.— Carley Leach
BNL is the absolute epitome of kindness and community. The whole team thrives on an exciting energy about sharing their knowledge of the online world.— Rebecca Lynn
Nope. Because the curriculum spirals rather than stacks, you can jump in any week of any month and have a genuinely valuable session from day one. Your Start Here Kit bridges any gaps before your first Monday.
Life happens — we built the Academy around that reality. Every session is recorded and waiting for you. And because the structure meets you where you are, not where you "should" be, missing a week never means falling behind.
Then you leave — no guilt, no fees, no awkward conversations. Month-to-month means you stay as long as it's working and go when it's not. We'd rather you be somewhere that serves you than stay somewhere that doesn't.
Yes — and honestly, we encourage it. When the person helping you implement is in the room learning the same things, everything moves faster. Add a Sidekick seat for $250/month extra.
That's literally the whole point. Social media moves fast, and the Academy moves with it. When Instagram changes something, when a new AI tool drops, when the rules shift — you'll hear about it Monday. Not six months from now in some outdated course.
Live sessions run on Zoom every Monday at 1 PM PST, and all recordings are saved so you can rewatch anytime. Between sessions, your community and support lives in a private Telegram channel — monitored by Megan and the BNL team so your questions never go unanswered for long.
You've been figuring this out by yourself long enough. The platforms keep changing. AI keeps evolving. And the gap between business owners who have support and those who don't keeps growing. Book a free 15-minute call — let's talk about where you are, what's holding you back, and whether the Academy is your next right move.
The BNL Social Media Academy is a live social media coaching program designed specifically for small business owners, entrepreneurs, and solopreneurs who want to master Instagram marketing, content strategy, and online community building. Based in Vancouver, BC and serving clients across Canada and the United States, BNL Media Consulting has helped over 1,000 small businesses grow their social media presence organically.
Our social media education program meets live every Monday from 1:00–2:00 PM PST via Zoom. Each month follows a structured four-week rhythm: a live skill drop, hot seat implementation, a win and stuck board, and an open co-working lab. Topics include Instagram strategy, Reels and short-form video, content planning, email marketing, analytics, LinkedIn for business owners, brand copywriting, AI tools for social media, and building a self-managing social media department.
Whether you're a beginner looking for social media help for your small business, or an experienced entrepreneur ready to scale with AI and systems, the Academy's spiral curriculum grows with you. No contracts. Join anytime. Cancel anytime. Book a free discovery call to learn more about our social media coaching services in Vancouver and beyond.