Consider this our corner of the internet for strong opinions.
Social media changes constantly, and we spend a lot of time paying attention to what’s shifting, what people are responding to, and what might actually matter for your brand.
BNL’s blog is where we share our takes on what’s happening online, from social media marketing and digital culture to the bigger changes influencing how brands get discovered and connect with people online and offline.
Every article is written by a human, for humans. No AI-written blogs here, friends! Lyle (our incredible, long-time copywriter) writes each piece with his own perspective, research, and point of view, so what you’re reading is always original and always worth a look.
Browse the blog when you want a little more context, a fresh perspective, or a new way to think about whatever the internet is doing this week. Hopefully, you leave feeling more in the know and confident about where to put your energy. 🦄
BNL’s 2024 Wrapped (And What’s Coming in 2025)
Join us as we look back at everything we accomplished in 2024, and share our predictions for social media transformations coming in the New Year.
How The Eras Tour Saved Taylor Swift’s ‘Reputation’
How did T-Swift go from ‘biggest celebrity polluter’ to TIME’s Person of the Year? Examining the marketing of The Eras Tour.
Let’s Get Political: How Social Media Is Shifting as the US Election Looms
How is political discourse affecting social media as we get closer to the election? Read on for our thoughts.