THE SOCIAL MEDIA ACADEMY

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A Month to Month Social Media Coaching Program For Small Business Owners

The Social Media Academy was created for passionate, purpose-driven small business owners. Those building community-rooted brands and craving more clarity, confidence, and connection online.

Social media isn’t just a platform. It’s a powerful tool to amplify your message, attract aligned clients, and grow a business that truly reflects your values. But when you’re wearing all the hats, showing up consistently can feel like a full-time job in itself.

That’s where this Academy comes in.

This month-to-month coaching experience is designed to help you take control of your social media with strategy andsoul. Whether you’re just starting out or ready to scale, we’ll help you clarify your message, develop an intuitive content flow, and build a magnetic online presence that converts without burning out.

You’ll learn how to:

  • Create consistent, authentic content that resonates and builds trust

  • Tap into your natural creative gifts and intuitive marketing instincts

  • Confidently plan and execute a social media strategy that aligns with your business goals

  • Transform your platforms into a referral engine for growth with a community that continues to share about your business online and offline.

This isn’t about trends or hustle. It’s about finding your rhythm, connecting with your people, and showing up in a way that feels true to you.

By the end of your time in the Academy, you’ll walk away with a clear plan, a grounded mindset, and the confidence to let your content work for you so your social media becomes an extension of the real magic your business is doing in the world.

If you’ve been craving support, structure, and a smarter way to market online.


📞 Book a free 15-minute discovery call and let’s explore if this is your next right step.

Book A Discovery call
Social media expert, Megan Shallow, playing ping pong indoors, smiling, with a ping pong paddle in her hand. There are colorful stools and bright windows in the background.
Social media coach, Megan Shallow, in a rust-colored jacket is listening to music on a pink record player with a vinyl record. She is sitting on a purple booth with a patterned pillow, at Hotel Zed in Kelowna, British Columbia

Showing up on
social media can feel really hard until you finally start to see the results.

Hey, It’s Your #1 Social Media Cheerleader Here! 🦩

Hi, I’m Megan Shallow!
I help business owners use social media with confidence to grow their audience, build genuine community, and connect locally and online without burnout or overwhelm.

Social media isn’t just a marketing tool; it’s a personal growth journey. It asks you to balance intuition and strategy, creativity and consistency. Through group coaching inside the Social Media Academy container, I’ll guide you to show up online with clarity, confidence, and a clear strategy that will get you the results you are looking for.

In my nine years working in social media, I’ve seen how differently business owners experience it. Some thrive with ease, while others struggle or avoid it because of frustration, lack of time, or not knowing where to start.

Inside the Academy, we tackle the most common challenges together:

  • Building confidence in your ability to use social media effectively

  • Learning tools and systems that make content creation easier

  • Overcoming discouragement when engagement or sales don’t happen overnight

  • Shifting from frustration to alignment and results

  • Seeing social media as a sustainable, strategic part of your business growth

After supporting hundreds of entrepreneurs, I realized that what most people need isn’t more content ideas; it’s community, coaching, and confidence. That’s why this program blends mindset, strategy, and my signature BNL Method™ (Breathe, Nourish, Love) to help your brand stand out like a flamingo in your industry.

Your community is ready to connect. You just need to show up as you.
Let’s make social media feel easier, more authentic, and more effective together.

Megan Shallow Social Media Expert
RESERVE YOUR SPOT!

What results will you get from participating in this group coaching program?

Megan Shallow Social Media Expert

Decide to commit to your social media marketing, and you'll gain:

  • More time to grow your business and pursue your vision.

  • Pride in your business's online presence, allowing you to share it confidently with customers.

  • A clear, evolving social media strategy for expansion into new markets.

  • A supportive structure for managing social media effectively, saving you time while achieving results.

  • Greater clarity on your purpose and how to showcase your talents.

  • Increased interaction from existing customers through comments and messages after seeing your work online.

  • The freedom to post what you want, knowing what works best.

  • New customers and opportunities appearing due to your compelling social media presence.

  • Boosted confidence when sharing your business with the community.

And much more! Our founding price is limited to the first 10 registrations, so consider booking a discovery call to discuss next steps. ✨

Let's Connect

  • “Megan Shallow, of BNL Media Consulting is knowledgeable, creative, personable, and professional. From just a couple of hours with her, my husband and I learned a tremendous amount, that has benefited his business in many ways. I would highly recommend BNL Media Consulting for anyone looking to "up" their business game, and both my husband and I will consider working with BNL in future endeavors.”

    — Andrea Tomlinson

  • "I’ve had the pleasure of working with Megan for the past few months and I can not say enough good things about her and BNL! She is so down to earth but still gets down to business! I have learned so much in the past 3 months working with her and my business has been flourishing! I am so grateful for her kindness and encouragement as I continue to grow my business! I would highly recommend her services!!”

    — Carley Leach

  • "Megan and her amazing team have done wonders with my social media presence. Thank you times a million!"

    — Jesse East

  • “My experience with BNL Media was nothing but amazing. Megan is such a wealth of knowledge when it comes to social media. She makes it simple to understand and helped me grow my online business with Instagram. I highly recommend her!”

    Kendra Kulak

  • "Megan is an amazing wealth of knowledge when it comes to everything local. Her support for local businesses and her passion for wanting to help them grow through their use of social media is unprecedented. Ready for people to notice your business online but do not know where to start or feel like you don’t have the time…. BNL Media is your answer. You will not be disappointed!"

    — Sarah Coffey

  • "I am so grateful for Megan and BNL Media. With Megan's help, I'm moving from Insta-clueless to Insta-fabulous! I followed her simple advice and my Instagram followers tripled in a matter of days. Now, the number of followers has grown 10 fold from when I first met her, simply by doing what she said! Out of this growth, I have had new clients find me, and I have had solicitations for writing and publishing activity. And now, I run into people all over town who recognize me from Instagram! I can't thank Megan enough. This girl knows her stuff! Highly recommended if you want to use social media to grow your business!"

    — Erica Rae

  • "BNL is the absolute epitome of kindness and community, not only does the founder, Megan, do an incredible job being human, relatable and understanding, but the whole team thrives on an exciting energy about sharing their knowledge of the online + community world. Can't say enough good things about this team, connect with them as soon as you can 🙏"

    — Rebecca Lynn

  • "I am so grateful for BNL Media. With Megan’s knowledge and expertise I was able to grow my instagram following organically, and successfully build a community of like minded individuals. Megan will help you grow your social media presence while still staying true to yourself. Thank you!"

    — Gillian Boehm

  • "Megan is professionalism meets raw, genuine enthusiasm mixed with integrity and inspiration. She’s helped me optimize elements I would have never even thought of. 5 stars all the way!"

    — Danica Dreyer

  • "Highly recommend BNL Consulting. Megan guides her clients professionally and passionately through the ever expanding social media universe."

    — Brian Ogilvie

Are you ready to confidently lead your social media marketing and become your own expert?

Some Social Media Themes We Will Cover

  • Discover how to use social media for your business, unlock your creativity, and improve your accounts to attract the right clients. Set up your profiles for success on social media and Google to ensure your target audience can find you.

  • We will work together to build a sound social media strategy for an entire quarter. Walk away with a complete outline of each of your content pillars that align with your unique business model and a vast list of content ideas that will keep your content flowing into next year and make strategy building a fun experience for you and your team! Plus learn all the tools that will support you in bringing this strategy to life.

  • Attracting New Clients Through Social Media

    Posting consistently and following a strategy is great, but if you aren't attracting new clients/customers to your social media page every day then your time and energy are not being utilized effectively. This is why you will feel drained!

    We have helped over 1000 different companies grow their audiences organically through the power of leveraging the unique aspects each social media platform has to offer. Learn the tried and true ways to attract new clients and customers to your social media pages.

    You will also walk away being a hashtag expert, able to effectively utilize hashtags to reach your target audience and increase your visibility on social media.

  • Begin to feel confident in creating Vertical Videos, iPhone Photos, Graphic Design Posts, LIVE videos, and more. We will cover all parts of content creation for social media to help you grow while enjoying it. Plus, we’ll share useful and affordable tools to assist you.

  • In order to continue to scale your social media success, you need to start turning towards making data driven decisions. Learn how to read all the data provided within all the apps and even take away some potential tools to expand your social media support as you become the social media expert you’ve been looking for.

  • Learn how to use user-generated content by managing influencers and creators to easily expand your community and increase brand awareness significantly.

  • Your LinkedIn is your online resume and where people check your professional identity. We'll make sure your profile is complete and fully optimized so every new connection can help you grow your business. Plus, learn what to post and how to optimize each post for great reach!

  • Once you master social media marketing for your business, you will need to delegate. It's important to do this correctly to maintain your brand's essence. In this session, I will show you how I built a self-managing social media team that runs BNL daily while I focus on growing my personal brand and helping others like you.

“The most successful social media accounts are the ones with empowered and knowledgeable leaders behind them!” - Megan Shallow

Megan Shallow Social Media Expert

The Structure

  • Social Media Expert, Agency Owner, Business Mentor, and Marketing Conference Emcee and Public Speaker - Megan Shallow.

    🌻. 🦄 🦩

  • We work together to find a start state that works best for you As this is a group coaching program we have start dates available every 2 weeks.

  • When you feel you have hit your ceiling of limitations and simply cannot go further.

  • Every other Friday from 10:30- 11:45am PST.

  • You will be added into a Telegram channel with all of your Social Media Academy group members and you can ask questions when you need to ensure you do not lose momentum. This chat is monitored by Megan and the BNL Unicorns.

  • Private Zoom Room and all sessions are recorded so you do not miss out.

  • Each group coaching session is 75 minutes long!

Chat with Megan

The Total Cost:
$500 CAD

Per Month for the rest of 2025. Price will be going up to $1000/mos in 2026.

Apply Now

 FAQs

Megan Shallow Social Media Expert

  • Yes! That is exactly what we hope all participants will do. I am here to come alongside and support you in actively putting what you’re learning into practice so when this course is done you are able to have a fully self managed social media system in place for your company!

  • The first step is to book a discovery call so that I can answer any questions you may have about how the program runs. From there I will request a deposit to hold your spot, you receive a questionnaire to fill out so that I can know how best to support you personally, and then we send you a complete syllabus and calendar invites to get you started with the class outlines, any materials or tools you’ll need to have set up, and other fun things to get you going!

  • Yes, to secure your spot we ask that you put down $500 to secure your calendar spots for the 10 weeks together.

  • Here at BNL, we will take credit card or e-transfer. Whatever is easier for you. If you prefer an alternative payment method, please let us know during your registration call.

  • All sessions will be recorded so if you are unable to make it we can ensure you get the recording. Make up sessions can be done but that would be an additional cost of $125/hour (usual price is $250).

  • Yes! For an additional $250/month you can bring a sidekick who you'd like to help you implement everything to all your calls.

Social media manager, Megan Shallow, sitting on a bed taking a selfie with her smartphone, in a room with wooden and dark gray paneled walls, a round mirror with a black frame, decorative wall pieces, and a chandelier in Peachland, British Columbia.

Whatever it is, the way you show up and tell your story online can make all the difference in how you connect with your world and grow your business offline.

Ready to grow a social media community that connects deeply and converts effortlessly?

Apply Now