SOCIAL MEDIA ACADEMY
Registration Now Open For 2024
This course could be for you if you are a…
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You own your own business and you are wanting to take charge of your social media marketing once and for all. Of course, time is money and you need to have the knowledge and strategies in place to scale your social media and your business at the same time. Learn how to do all this and walk away feeling confident, consistent, and see the results you know are waiting for you on social!
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Do you aspire to be a digital nomad and run social media accounts while having the time and freedom to explore your world? This 12-week academy will ensure that you never find yourself struggling to get results for your clients, which will increase your referrals like crazy. In order to keep clients for years and charge more for your service - you will need the structure and systems taught in the Social Media Academy that allow you to work from wherever and whenever while keeping everything consistent!
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You are currently working a full time job and you’ve been tasked to take on the social media as well but do not even know where to start. Learn all that there is to know about managing and optimizing your company’s social media for success while also being able to communicate with confidence what you need from the people in the company in order for it to be successful. Knowledge is power!
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You have a social media management department but the clients do not seem to be sticking or they are even reporting that they are not seeing the investment paying off. The BNL Social Media Academy can train your social lead to build the structure and systems to ensure your clients are seeing success and staying with you long-term!
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Maybe you are ready to change the conversation around social media in your life. This world can be the best tool in order to connect with your community and deepen both your professional and personal relationships. However, sometimes it can feel overwhelming and a lot of second guessing can come around “Am I doing this right?” or “Am I embarrassing myself and I don’t even realize it?”. These feelings are all normal - trust me - I’ve been there. But I am here to help in any way that I can so you can connect with your loved ones in this digital age. The foundations will always be the same. Once you master this era you will be ready for what’s to come next!
Are you ready to feel clarity and confidence as you step into becoming a social media expert?
Welcome to BNL’s Social Media Academy
I am on a mission to educate you on how to use social media as a tool to connect with your audience and build thriving online communities with ease and confidence.
Now the question is - is this academy for you?
Over my years of working in the social media space, I’ve come to realize that business owners all have their own relationships with social media. Some really like it, and have no problems putting it to work for their business. But in so many cases, people simply want to avoid it at all costs, have a negative experience with it, or don’t have the knowledge to take their platforms to the next level and actually fall in love with the magical results social media can bring to their business.
After seeing so many different entrepreneurs come through my door, there are a few key points that may be holding you back from reaching your goals on social media. These include:
A lack of confidence in using social media for business (or at all), which leads to the bare minimum at best.
A lack of knowledge of systems and software that make social media marketing simple.
Discouragement when initial posts don’t get the response you hoped for.
Frustration when posting doesn’t lead to engagement, conversions, or leads.
Seeing social media as a responsibility and a burden, rather than the opportunity it can be.
You can only see these problems creep up so many times before you start thinking of solutions—and that’s exactly what I did. Taking over social media for a client is one thing, but what if I could help people get at the source and help them take control of their own social media presence, bring tangible results to their social media goals, and increase their confidence all at the same time?
This simple thought was the inspiration for the Social Media Academy all those years ago, and it’s remained at the centre of the process as I developed the curriculum and the structure of everything you will learn here during the 12 weeks we spend together.
What results will you get from participating in this 12-week active education program?
When you commit to 12 weeks of solely focusing on your social media marketing you will walk away with:
More time available for you to work on growing your business.
A clear social media marketing strategy that you can continue to evolve year after year.
A structure to support you in building a thriving social media support system so that you are spending less time on social media but still getting the results.
Existing customers connecting and communicating with you through comments, DMs, and even through email after seeing your work on social media.
New customers coming through your sales funnels from social media.
An increase in confidence both online and offline when sharing your business with your community!
AND so much more!
Spots are limited so we recommend booking a call right away to talk about next steps.
The Syllabus
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Learn how each social media platform works, how to audit and optimize your own accounts, and set yourself up for searchable success both on social media and Google!
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Work with Megan to build a sound social media strategy for an entire quarter. Walk away with a complete outline of each of your content pillars and a vast list of content ideas that will keep your content flowing into next year and make strategy building a fun experience for you and your team!
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In this class, you’ll learn how social media pros create a beautiful and consistent branded aesthetic on their Instagram Stories, while also optimizing for increased reach. You’ll discover the idiosyncrasies of posting to Instagram and how to leverage their tools to boost reach, engagement, and ultimately get more leads.
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Posting consistently and following a strategy is great, but if you aren’t getting new people discovering your social media page every day then your time and energy are not being utilized efficiently. Learn the tried and true ways we have helped over 100 different brands grow their audiences organically through the power of leveraging the unique aspects each social media platform has to offer. P.S. You will walk away being a hashtag expert!
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Walk away from this 2-hour session feeling empowered to take on Vertical Video, iPhone Photography, Graphic Design Posts, LIVE videos, and more! Every aspect of content creation across all social platforms will be touched on in this session so that you can continue to scale on up as you have more and more fun on social media.
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In order to continue to scale your social media success, you need to start turning towards making data driven decisions. Learn how to read all the data provided within all the apps and even take away some potential tools to expand your social media support as you become the social media expert you’ve been looking for.
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Learn how to leverage the power of user-generated content to scale your community and increase your brand awareness exponentially with ease!
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Finding your brand voice is essential in order to move customers through your digital marketing funnels. The power of authentic writing is what can make or break a social media platform. We will teach you the tools to increase your confidence and be the best copywriter that you were meant to be!
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Your LinkedIn is still your resume and where people are going to go to see who you are as a professional. We will work together to ensure that your profile is locked and loaded so that every connection that comes to you is going to turn into a referral source that supports your professional business growth!
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Understanding what makes a great graphic and what causes a graphic to flop is crucial when diving into the social media realm. Let us share with you the foundations that you need in order to whip up amazing branded graphics all on your own using our graphic designer’s guide and your own brand guidelines! We will also help you get all set up in Canva so you can delegate to your team when needed. P.S. Free templates will be coming your way in this section. 😉
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There is a lot of terminology thrown around when it comes to paid social media advertising but a lot of it can seem extremely overwhelming. Let us teach you how to set your ad accounts up for success, learn the dos and don’ts of paid advertising and receive additional material and resources to keep you moving forward!
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Once you master your social media marketing for your company you will want to delegate what you don’t love and only focus on what you do LOVE so that you can continue to grow your company. Allow Megan to come alongside in this session and show you how she created her own self-managing social media team and trained them up to run BNL every day while she continues to build her own agency and get out in the world doing what she loves most - supporting people just like you!
“The best social media account is one with an empowered and knowledgeable creative behind it!” - Megan Shallow
The Outline
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Social Media Expert and Agency Owner - Megan Shallow, with the support of her lead unicorns Danica & Sandra. 🦄
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The date and times you and I decide work best!
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12 weeks after we commence!
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90 minute sessions once a week
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These office hours are 30 minutes of 1:1 phone call time, which we schedule to be arou the halfway mark.
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Private Zoom Room for Sessions and Phone for office hours.
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You will have access via email to ask any questions that are keeping you stuck from accomplishing your homework!
The Cost:
$1834/month CDN
for 3 months or save $500 and pay $5000 upfront.
The Value:
$12,000
$7,000
You will receive over 18 hours of live interactive sessions with Megan herself along with other like-minded individuals to learn from and to keep you on track.
$2,000
The office hours are an amazing value add to this program that are unheard of in online courses. Megan will be available every Friday for you to take advantage of some one to one time.
$1, 000
In between sessions we understand that things come up and you may need some clarity in order to move forward. You will have Megan’s email address so that you can ask for clarity and get direct support when you need it.
$2,000
Monday to Friday access to Megan via your socials. You two will become social media friends so that she can follow along and support on the daily.
FAQs
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Yes! That is exactly what we hope all participants will do. Megan is here to come alongside and support you in actively putting what you’re learning into practice so when this course is done you are able to have a fully self managed social media system in place for your company!
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The first step is to book a discovery call with Megan so that she can answer any questions you may have about how the program runs. From there we request a deposit to hold your spot, you receive a questionnaire to fill out so that Megan can know how best to support you personally, and then we send you a complete syllabus to get you started with the class outlines, any materials or tools you’ll need to have set up, and other fun things to get you going!
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Our Academy runs all year long and you can onboard when the timing works perfectly for you.
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Here at BNL, we will take e-transfer or credit card. Whatever is easier for you. If you prefer an alternative payment method, please let us know during your registration call.
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This is a 1:1 course but you are allowed to bring one other person alongside for the ride. There is an additional fee of $999.
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If you cannot make one of the live classes that is completely okay and we can reschedule. I am a huge believer in ebbing and flowing with th rhythm of your business.So we will always make sure you get everything you need.
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Yes! For an additional $999 you can bring a sidekick to every single call.
BECOME A SOCIAL MEDIA EXPERT
BECOME A SOCIAL MEDIA EXPERT
My name is Megan Shallow and ever since a complete stranger sat my lost 25-year-old self down and told me I should look at getting into social media marketing, I have never looked back.
My Honours Degree in Psychology allowed me to approach this social media marketing world from a very unique relationship forward approach and I am forever grateful for it. I went from a freelance social media manager to a full-fledged owner of a self-managing Agency with full-time employees within 5 years. I’ve trained many bright souls fresh out of university on how to become a social media unicorn and now, I’m letting you know how to do it too!
