BNL Media Consulting
A rolling, month-to-month coaching community where small business owners learn, implement, and grow — at their own pace, with real human support.
Every month follows the same four-week rhythm — so you always know what to expect and never feel behind, no matter when you joined.
Week One
A new social media skill is taught live. Clear, practical, and immediately actionable. New members get the foundation; returning members go a layer deeper through the spiral curriculum.
Led by: Megan Shallow
Week Two
2–3 members share what they tried, and the group gives real feedback. Newcomers learn by watching. Veterans lead by teaching. Everyone moves forward.
Led by: BNL Team Members
Week Three
Everyone shares one win and one thing they're stuck on. Creates peer teaching, celebrates momentum, and surfaces real problems the group solves together.
Facilitated by: BNL Team
Week Four
Cameras on, work done together. Co-working session where members implement, ask quick questions, and leave with something actually posted or scheduled.
Hosted by: Guest Experts & BNL Team
You get the full BNL team behind you — each expert stepping in for the sessions that align with their zone of genius. More perspectives, deeper support, zero fluff.
Founder & Lead Strategist
Nine years building social-first brands. Megan leads the Skill Drop sessions and keeps the big picture strategy grounded in what actually works for small business owners.
Video & Reels Specialist
Leads content creation sessions covering Reels, short-form video, iPhone filming techniques, and how to batch-create content without burning out.
Data & Growth Strategist
Runs the analytics and data-driven sessions, helping members stop guessing and start making content decisions backed by their own numbers.
Topics rotate on a cycle, so every time a theme returns, you go one level deeper. Beginners build a foundation. Returning members refine their mastery. Nobody repeats content they've already absorbed.
You can join any time and never feel "behind." Because the curriculum spirals — not stacks — every member is learning the right thing for exactly where they are. New members learn fundamentals. Veterans learn advanced application. Same session, different depth.
Profile optimization, bio strategy, link-in-bio, platform algorithms, and first impressions.
Content pillars, quarterly planning, batch creation, editorial calendars, and repurposing.
iPhone filming, hooks, editing apps, trending audio, Reels strategy, and going viral intentionally.
Organic reach, hashtags, engagement strategies, collaborations, and turning followers into raving fans.
Reading insights, understanding reach vs. engagement, making data-driven content decisions, and benchmarks.
Profile optimization, B2B content strategy, thought leadership, and using LinkedIn to land business.
Captions that convert, storytelling frameworks, your brand voice, and writing with authenticity.
Building a self-managing social media team, SOPs, working with creators, and protecting your brand voice.
Every new member gets a clear 30-day onboarding path — so you know exactly what to do whether you join in week one or week three of the month.
A quick 15-minute call with Megan to make sure this is the right fit and answer your questions.
Before Day 1You get a welcome guide, current month's theme, recorded foundations, and your first week's action step.
Day 1–3Show up, introduce yourself, and jump into wherever the group is in the monthly rhythm. You belong here immediately.
Week 1–4Month-to-month. No contracts. No commitments. Stay as long as it serves you.
For the business owner going it alone
CAD / month · Cancel anytime
Bring your VA, team member, or assistant
CAD / month · Cancel anytime
My Instagram followers tripled in a matter of days following Megan's simple advice. Now I run into people all over town who recognize me from Instagram!— Erica Rae
I've learned so much in the past 3 months and my business has been flourishing. I'm so grateful for her kindness and encouragement as I continue to grow.— Carley Leach
BNL is the absolute epitome of kindness and community. The whole team thrives on an exciting energy about sharing their knowledge of the online world.— Rebecca Lynn
Any time. Because the curriculum spirals rather than stacks, you can jump in during any week of any month and have a meaningful first session. Your onboarding kit fills in the gaps.
All sessions are recorded and available in the member area. You never fall behind because the structure is designed to meet you where you are, not where you "should" be.
None. Month-to-month means you stay for as long as the Academy serves your growth, and you leave when you've hit your ceiling. No guilt, no fees, no drama.
Yes! Add a sidekick for $250/month additional. Having your implementer in the room makes it so much easier to actually act on what you're learning.
No — the spiral curriculum means each topic deepens as you return to it. What you get from a Reels session in month 3 is different from what you get from the same topic in month 10.
Live sessions are on Zoom and all recordings are saved. Between sessions, your community and support lives in a dedicated Telegram channel monitored by Megan and the BNL team.
Book a free 15-minute discovery call and let's see if the Social Media Academy is your next right step.